![]() ![]() ![]() REIGN Total Body Fuel contains more CO Q10, BCAA’s and electrolytes than competitor products and is available in six deliciously energizing flavors: Perfect for energizing consumers pre or post workout, REIGN Total Body Fuel helps refuel, refresh and recover featuring 300 mg of natural caffeine with zero sugar, zero calories and zero artificial flavors or colors. Encouraging consumers to #RuleTheDay, the march was led by REIGN brand ambassadors, World’s Strongest Man and “Game of Thrones” actor Hafþór Júlíus Björnsson (Thor) “The Mountain” and fitness expert and former WWE Diva Star Natalie Eva Marie, which stirred up a frenzy of excitement for the launch. Riley, Jr., Jaclyn M.NEW YORK– Monster Energy, a leading manufacturer of energy drinks, kicked off the launch of its fitness-focused beverage, REIGN Total Body Fuel, by enlisting hundreds of New York’s most physically fit men and women to reign over Time Square’s busiest streets for a massive consumer march and sampling event. They posted their current name and logo on Facebook back in 2014, and it’s likely they were using their name even before that, so they may have a strong acquiescence or laches defense based on many years of inaction from Energy Beverages.Ī possible outcome could be a compromise whereby Full Throttle Automotive agrees not to sponsor NHRA events, presumably the most likely source of consumer confusion. Stay tuned for the Answer in the next few weeks, when we’ll likely find out how long Full Throttle Automotive has been using their “Full Throttle” name. ![]() Energy Beverages sent a cease-and-desist letter in October 2020, but Full Throttle Automotive has refused to discontinue use of its trademark. ![]() The auto repair shop has also sponsored vehicles in motorsport events. The Complaint (below) highlights Energy Beverages’ long history of advertising in auto racing, including being the title sponsor of the National Hot Rod Association’s primary drag racing event. Evansville, Indiana-based Full Throttle Automotive, an auto repair shop, is being sued for trademark infringement by Energy Beverages, producer of Full Throttle energy drinks. ![]()
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